EXPERT RESPONSE
In larger enterprises, driver and firmware updates are typically managed via a more complete systems management solution. These solutions are most often agent based and can be used for software installation, end system configuration, and security policy enforcement and verification. These systems are quite complex and non-trivial to implement, so I wouldn't necessarily recommend this in your situation, since you already have a working patch management system (for OS and common application patching).
It sounds like Insight Manager and manual team updates are doing the trick, but you'd like to introduce additional automation and consistency to the process. If you have some systems administration programming and scripting on your staff, I would consider an in-house solution to these updates (not necessarily complex -- could possibly be some scheduled tasks and batch files or WMI scripts).
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